One of the key points of the new organization was the creation of a laboratory for the study and qualitative research of new products and new shades of color with technicians who create and develop new ideas and new effects.
This has allowed the sales network, composed of 35 agents, to take advantage of a complete sample and always evolving, allowing also point to an expansion in key European markets including Germany, France, Austria is especially prominent.
Today Tropical Lane (which is based in Via C. Pavese 7 Cerasolo Coriano) has focused heavily on stock-Service, the most modern form of collaboration between company and customer, which allows stores not to shoulder most enormous cost of running warehouse, the latter being able to exploit the rapid replenishment of the service.
