In the twentieth anniversary (1996), the Tropical Lane gives life to the last pearl, but before last in a series of new initiatives (such as entry into the Internet, and its presence in TV advertising on Mediaset channels) that will accompany him in the coming years. It was born with the number 27 journal 'MAGLIA', a collaboration that provides the output for each season of the year, a magazine ad to preview all the new market.

The collaboration with the magazine 'MAGLIA' entering into the Internet is not therefore a point of arrival but a springboard to new targets that allow constantly Tropical Lane to improve even more and to join in a collaborative relationship between the company and customer inseparable for the development of reciprocal activities.